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Marca (Spanish pronunciation: [หˆmaษพka]) is a Spanish national daily tabloid sport newspaper owned by Unidad Editorial. The newspaper focuses primarily on football, in particular the day-to-day activities of Real Madrid, FC Barcelona, and Atlรฉtico Madrid. It has a daily readership of over 2.5 million, the highest in Spain for a daily newspaper, and more than half of Spain's total sports readership, as of 2007.[1]

Marca
Cover of the 28 December 2025 issue
TypeSports daily newspaper
FormatTabloid
PublisherUnidad Editorial
EditorJuan Ignacio Gallardo
Founded21ย December 1938; 87 years agoย (1938-12-21)
LanguageEnglish and Spanish
HeadquartersAvenida de San Luis, 25, 28033, Madrid, Spain
ISSN2340-0595
OCLC number472455028
Websitewww.marca.com/en/

Since February 2001, there has also been an association 24-hour/day sports radio station, Radio Marcaย [es]. In 2010, the TV channel MARCA TV was launched, before being closed in 2013.

History and profile

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Marca was founded on 21 December 1938, at the height of the Spanish Civil War, in nationalist-held San Sebastiรกn. Its founding editor was Manuel Fernรกndez Cuesta, uncle of businessman Nemesio Fernรกndez-Cuesta.[2] On 3 September 1987 Luis Infante became the editor of the paper.[3]

Punto Editorial SA was the owner of Marca.[4] In 1984 Espacio Editorial, which would be later called Recoletos, acquired the paper.[3][5] The company merged with Unedisa in 2007 to found Unidad Editorial, which is the owner of Marca.[6]

The publisher of the paper is also Unidad Editorial and the sister newspapers are El Mundo and Expansiรณn.[7] Marca is published in tabloid format.[8]

On 25 November 1942, it ceased being published as a weekly publication and has been published as a daily ever since. The daily was awarded the World's Best Designed Newspaper for 2004 by the Society for News Design (SND).[9]

On 21 December 2007, Marca hosted a gala event, featuring the leading Spanish sportsmen of the 20th century, to celebrate the newspaper's 70th anniversary.[10]

The paper was involved in a dispute with Sir Alex Ferguson from the summer of 2008 when he accused Marca of being Real Madrid's "vehicle to unsettle players".[11]

In October 2012, Marca announced launching the Spanish edition of the video games media outlet IGN, effectively replacing their own MARCA Player gaming news website. Marca also planned to launch another Spanish edition of IGN for Spanish-speakers in Latin America.[12]

In 2001 Marca sold 403,000 copies.[8] Its circulation was 382,000 copies in 2003, making it the second-best-selling newspaper in the country.[13]

On 6 November 2019, Marca signed a collaboration deal with Planeta Wrestling, the number one wrestling website in Spain.[14]

Awards

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The following awards are awarded by Marca at the end of each season:

  • Pichichi[15] โ€“ To the top goalscorer in La Liga as well as to the top goalscorer in Segunda Divisiรณn
  • Zarra[15] โ€“ To the top goalscorer among Spanish nationals in La Liga as well as to the top goalscorer among Spanish nationals in Segunda Divisiรณn
  • Zamora[15] โ€“ To the best goalkeeper in La Liga as well as to the best goalkeeper in Segunda Divisiรณn
  • Miguel Muรฑoz[15] โ€“ To the best head coach in La Liga as well as to the best head coach in Segunda Divisiรณn
  • Guruceta โ€“ To the best referee in La Liga as well as to the best referee in Segunda Divisiรณn
  • Di Stefano[15] โ€“ To the best player in La Liga Deportiva
  • Golden Goal[15] โ€“ For the goal of the season

The below awards are awarded by Marca at no specific time:

  • Marca Legend Award (Marca Leyenda) โ€“ To the best professional athletes in history[16][17]
  • Best Football Player of All Time โ€“ awarded to Argentine Lionel Messi via an online poll voted by the readers of Marca.com[18]
  • Marca America Award โ€“ a special award given to Lionel Messi as recognition for being the player with the most titles in football history[19][20]

Editors

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ย 
Juan Ignacio Gallardo, Marca's editor since 2016

Marca Player

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In 2008, the video game magazine Marca Player was launched by Unidad Editorial, publisher of Marca.[21] It was originally planned to run under the name Tilt.[22] The publication was helmed by David Sanz of Spain's Official Xbox Magazine,[21][22] which had recently closed.[22] Marca Player was dedicated to multiplatform game coverage, news and reviews.[21] Its first issue debuted with a circulation of 125,000 copies,[23] and Josรฉ Manuel Gonzรกlez of Vandal wrote that it "had a very good start thanks to a very affordable price of 1.9 euros". However, he stated that the magazine failed to capture long-term market share, unlike sister publications such as MarcaMotor.[21] Marca Player lasted for 46 issues; its final issue appeared in July 2012.[22] After the closure, much of Marca Player's former staff was reorganized to launch IGN Espaรฑa, a collaborative venture between IGN and Unidad Editorial.[24]

See also

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References

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  1. ^ AIMC. Archived 27 October 2007 at the Wayback Machine
  2. ^ "Nemesio Fernรกndez-Cuesta e Illana" (in Spanish). Real Academia de la Historia. Archived from the original on 11 March 2022. Retrieved 11 March 2022.
  3. ^ a b Pรฉrezโ€Latre, Francisco J.; Sรกnchez-Tabernero, Alfonso (2003). "Leadership, an essential requirement for effecting change in media companies: An analysis of the Spanish market". International Journal on Media Management. 5 (3): 199โ€“208. doi:10.1080/14241270309390035. hdl:10171/13820. S2CIDย 168023365.
  4. ^ de Mateo, Rosario (1989). "The Evolution of the Newspaper Industry in Spain, 1939-87". European Journal of Communication. 4 (2): 211โ€“226. doi:10.1177/0267323189004002006. S2CIDย 220417350.
  5. ^ Castellรณ, Enric; Domingo, David (2005). "Spanish media facing new media: a challenge to journalists?". International Journal of Iberian Studies. 18 (3): 181โ€“200. doi:10.1386/ijis.18.3.181_1.
  6. ^ Bonafont, Laura Chaquรฉs; Baumgartner, Frank R. (April 2013). "Newspaper attention and policy activities in Spain". Journal of Public Policy. 33 (1): 65โ€“88. doi:10.1017/S0143814X12000219. hdl:2445/49364.
  7. ^ "Daily Press" (PDF). Unidad Editorial. December 2013. Archived from the original (PDF) on 2 April 2014. Retrieved 31 January 2015.
  8. ^ a b Smith, Adam (15 November 2002). "Europe's Top Papers". campaign. Archived from the original on 13 March 2020. Retrieved 25 August 2025.
  9. ^ "World's Best-Designed winners". Society for News Design. 23 February 2011. Archived from the original on 11 August 2017. Retrieved 6 October 2013.
  10. ^ "70th anniversary". Marca. Archived from the original on 17 December 2008. Retrieved 25 August 2025.
  11. ^ Hunter, Andy (24 May 2008). "Ferguson confronts Real over lack of morality and vows Ronaldo will stay". The Guardian. Archived from the original on 22 May 2023. Retrieved 25 August 2025.
  12. ^ Sanz, David (9 October 2012). "Bienvenidos a IGN Espaรฑa" (in Spanish). IGN Spain. Archived from the original on 12 December 2013. Retrieved 25 August 2025.
  13. ^ "World Press Trends" (PDF). Paris: World Association of Newspapers. 2004. Archived (PDF) from the original on 8 February 2015. Retrieved 15 February 2015.
  14. ^ Pรฉrez, Miguel (6 November 2019). "Marca y Planeta Wrestling alcanzan un acuerdo de colaboraciรณn". Planeta Wrestling (in Spanish). Archived from the original on 6 November 2019. Retrieved 25 August 2025.
  15. ^ a b c d e f "The Marca 2019 football awards: Messi collects sixth Pichichi". Marca. 16 December 2019. Archived from the original on 17 December 2019. Retrieved 17 December 2019.
  16. ^ "Marca Leyenda". Marca (in Spanish). Archived from the original on 17 July 2018. Retrieved 25 August 2025.
  17. ^ Castro, Juan (3 April 2018). "Hugo Sรกnchez, nuevo MARCA Leyenda". Marca Claro Mรฉxico (in Mexican Spanish). Archived from the original on 17 July 2018. Retrieved 25 August 2025.
  18. ^ "Real Madrid: Messi and Cristiano on the all-time podium of football". Marca.com (English version). 11 June 2014. Archived from the original on 30 June 2023. Retrieved 25 August 2025.
  19. ^ Castro, Juan (16 October 2024). "Messi receives award from MARCA for being the player with the most titles in history". Marca. Archived from the original on 29 November 2024. Retrieved 25 August 2025.
  20. ^ Hepburn, Daniel (17 October 2024). "Marca Rank 6 Greatest Players of All Time & Reveal Football's GOAT". GiveMeSport.com. Archived from the original on 17 November 2024. Retrieved 25 August 2025.
  21. ^ a b c d Gonzรกlez, Josรฉ Manuel (28 September 2012). "Historia de las revistas de juegos en Espaรฑa". Vandal (in Spanish). Archived from the original on 30 April 2013. Retrieved 24 August 2025.
  22. ^ a b c d David, Martรญnez (12 July 2016). "Edge, Games TM y Marca Player". De MicroHobby a Youtube: Prensa de videojuegos en Espaรฑa (in Spanish). Dolmen Editorial. pp.ย 140โ€“142. ISBNย 978-8416436651. OCLCย 962503626.
  23. ^ "'Marca Player', la nueva revista de videojuegos de Unidad Editorial". El Publicista (in Spanish). 10 September 2008. Archived from the original on 30 October 2019. Retrieved 24 August 2025.
  24. ^ "IGN y Unidad Editorial lanzan un gran sitio web especializado en videojuegos". El Mundo (in Spanish). 10 October 2012. Archived from the original on 20 November 2015. Retrieved 24 August 2025.

Further reading

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  • Toro, Carlos (2008). La Historia de Marca [The History of Marca] (in Spanish). Madrid: La Esfera de los Libros. p.ย 424. ISBNย 978-84-9734-723-5. OCLCย 548607412.
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