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Stimorol is a brand of chewing gum originally produced by the Danish company Dandy and since 2023 owned by the Italian-Dutch company Perfetti Van Melle.

Enamel advert, Stimorol chewing gum

History

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The privately owned company was founded by Holger Sørensen in 1915 in Vejle, Denmark as Vejle Caramel- og Tabletfabrik, later renamed Dansk Tyggegummifabrik A/S. It is one of the world's largest producers of chewing gum.[1]

"Stimorol" is its primary brand of gum, which came onto the market in 1956. It was initially sold only in Scandinavia, but later became available in other countries throughout Europe, beginning with the Netherlands in 1959. In 1978, the company introduced a sugar-free gum, and by the 1990s it had various fruit and mint flavors.

In 2002, most of the company, including the well-known brands DANDY, STIMOROL, DIROL, and V6, were acquired by Cadbury-Schweppes, who rebranded it Trident. The remainder of the company was renamed Gumlink. Gumlink is owned by the Bagger-Sørensen family, who are the descendants of Holger Sørensen.

Stimorol is from 2023 owned by Italian-Dutch company Perfetti van Melle, headquartered in Italy and The Netherlands.

See also

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References

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  1. ^ "Verdens største tyggegummimærke vil sluge det danske marked". Dansk Markedsføring (in Danish). 27 February 2007. Retrieved 22 February 2024.
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📚 Artikel Terkait di Wikipedia

Trident (gum)

world, but sometimes marketed under different names. The gum is called Stimorol across much of Europe and Africa, Beldent in Argentina, First in Turkey

Perfetti Van Melle

Hollywood Klene La Vosgienne Look-O-Look Marbels Meller Mentos Morositas Smint Stimorol StopNot Sula Trident V6 Vigorsol Vivident "Perfetti Van Melle | Who we

Danish Ladies Open

17 May 2021. "Results 1997 Ford-Stimorol Danish Open". Golfdata. Retrieved 25 May 2021. "Results 1996 Ford-Stimorol Danish Open". Golfdata. Retrieved

Grace Mondlana

partnerships include Coca-Cola, Stork, Cadbury, Neutrogena, Takealot, KFC and Stimorol. In 2024, she won the Emerging Creator Award at the DStv Content Creator

E. Wedel

gum plant in Skarbimierz. It presently produces brands such as Trident, Stimorol, V6, and Hollywood. The company also acquired rights to an additional 60

Sandile Mahlangu

commercials for KFC, Debonairs Pizza, Halls, Sunbet International, Cell C and Stimorol. In 2017, he played the role of type-A med student 'Siya' in the television

Vejle

home to one of the largest chewing gum factories in the world, producing Stimorol brand chewing gum. The Tulip slaughterhouses were also an important employer

List of chewing gum brands

Colombina Sportlife Netherlands, Belgium Cloetta Spry United States Xlear Inc. Stimorol Denmark Dandy Was acquired by Cadbury in 2002 and rebranded as Trident